6 Tips To Simplify Your Real Estate Lead Generation Strategies

There is no magic bullet in the real estate business. Otherwise, every agent would’ve been a multi-millionaire. Real estate is a heavily competitive market where everyone is using the same type of marketing strategies to generate leads for them. Everyone is bidding for the same keywords and talking to the same database of people. 

Before we dive deep into the strategies to generate real estate leads, let’s discuss briefly about what it means by lead generation for real estate and how it works?

Lead generation in real estate is a marketing process that aims at encouraging interest in a particular product to generate a sales channel and then a lead into a potential prospect and eventually a client, then to close the sale. 

Getting the right agent to drive your real estate lead generation is, of course, the first step towards a sustainable business, but once you do that, your next set of challenges will be to ensure a steady flow of leads. Real estate agents need to be highly efficient and must look for ways to improve in terms of generating leads. 

In real estate business, lead comes generally through ads, trade shows, third parties and other marketing efforts. 

In this article, we talk about how you can improve your real estate lead generation in 2022. Here’s what you can do:

Real estate lead generation ideas in 2022

In this new normal period, the known channels of marketing have changed a lot and many new marketing channels have opened for businesses. Here are the important areas you should cover to generate leads 

Testimonials & Referrals 

This is ‘gold’ to generate leads. Nothing works like a referral and a testimonial to generate real estate leads. Trust has always been a key criterion for clients when selecting who to do a business deal with, specially in real estate. Not only does this save time, but it also is a warmer lead to engage with clients. One way to get leads for real estate business is to create partnerships with local businesses that can share referrals in return for business opportunities for them with your clients.

New age media

Social media is obvious, but what do you do in it? New-age content should be your go-to strategy for real estate lead generation. For example – reels, piggybacking on relevant viral trends, virtual tours of properties. And then there are SEO, advertising, content marketing, etc. And once in a while, it’s always okay to inject a few old-style potential marketing styles to generate tactics like radio ads. Coming back to the point of which social media channels to choose – Facebook, Facebook Ads, Instagram, NextDoor, Quora, Snapchat, Tik Tok might be some of the first options to build an audience of buyers and sellers. 

Facebook- As we have shifted into the digital age, real estate agents are aware of new opportunities for generating leads through captivating marketing. Facebook ads are super effective to get in front of the ready -to-purchase audience. Facebook ads, facebook live chat, leads forms are popular ways for generating leads for real estate through facebook. You can also add links to forms that would direct clients to your website.

Conversational AI

According to a Forrester report, 63% of customers return to a website with in-built live chat support, therefore, increasing leads. A conversational AI tool can be a blessing for realtors. A non-stop support system, it can take an unlimited number of calls, schedule meetings, capture contact details, return calls at the convenience of customers, answer FAQs, promote the right solutions, hand over a conversation to a human at the right time, and the latest advanced NLP, NLU engines are capable of providing empathetic customer support and keep clients engaged and thus get more leads. 

Use CRM

Using Customer Relationship Management software will take your efficiency to the next level. There are plenty of options like AgileCRM, Wise Agent, Streak CRM, Zoho, Apptivo, etc., available out there to choose from based on your priorities and needs. These tools help organize and grow your leads. They can be used for better lead management, marketing, communications, and overall higher productivity. CRM tools help to get, manage and follow up with potential leads in one place.  

Q&As

Platforms like Quora are a great way for you to generate leads. By answering questions that potential clients are asking, you help them directly and, more importantly, when they are asking for it. This will help you to earn their trust. Once that happens, you will create an inflow of leads to be nurtured for business opportunities and use them to get the best leads for your real estate business.

Hustle

Not for the impatient; these are things that take your time and effort but no money, like an open house or networking, or cold calling. The real estate business is demanding, and it is wise not to leave any channel for lead generation. Hustling helps you stay relevant, resourceful, and known in the market. It creates a name for you and picks up your clients instantly rather than waiting for them to approach you. Though there are chances to experience hang-ups, you need to build a thick skin to become a top real estate agent.

Bonus Points

While we are on the topic, here are a few Bonus pointers:

Follow up – In the last two years, people have changed priorities and are demanding a very different set of requirements when it comes to real estate. Initiating conversations that are left mid-way with clients is a no-no. Following up without disturbing potential leads and with a clear-cut strategy is a must.

Millennial strategy – Always have a special strategy for those who comprise the highest section of customers. In this case, it is the millennials. The National Association of Realtors reported as early as 2017 that 99 percent of millennials used technology at some stage of their home buying process. Right from the way they use technology to how they are more open to buying/selling houses to the latest marketing trends of needing more space to work from home, there has to be a clear, well-thought real estate lead generation strategy for them.

In Summary:

It can get a little difficult when choosing which ideas to adopt. Which ones should you select? Which looks worthy of investing your limited time and budget? Start smart.

You may have a limited budget, time, or a team. Start smart by first identifying and laying out your priorities. Remember:

Be where your customers are (online and in-person).

Use tools that help you be more efficient and productive

Be helpful and keep your clients’ needs in mind

Be consistent in your real estate leads generation efforts.

Frequently Asked Questions

How is AI used in real estate?

AI is used in real estate to help you find the best home. It can look at the data of the homes you’re interested in and help you find more matches with the features you want. It can sift through millions of homes and narrow them down to the ones that fit your criteria.

What are the 4 stages of an AI workflow?

After a few starter projects, engineers quickly learn that AI is not just modeling but rather a complete set of steps that includes data preparation, modeling, simulation and test, and deployment.

What is an algorithm in real estate?

Real estate companies are increasingly using artificial intelligence in every aspect of buying, selling, and home financing. Algorithms can now go through millions of documents in seconds, looking through property values, debt levels, home renovations, and even some of a homeowner’s personal information.