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Written by Gnani MarketingApril 26, 2022 Having a great product or service is no longer enough for the customer. The global pandemic has led to a seismic change in people’s expectations of brands and purchase behavior. The proof is in the pudding: “91% of consumers are more likely to shop with brands who recognize, remember, and
Written by Gnani MarketingMarch 24, 2022 One of the most common reasons why customers jump ship to a competitor is because of shoddy service. If you can’t get it right, then no matter how good your product is in the market, things will come crashing down. Customer service is gauged on customer interactions.
Written by Gnani MarketingMarch 4, 2022 Imagine most of your customers turn into brand evangelists; they like your brand so much that they provide free word-of-mouth marketing and share their positive experiences, bringing you new business and making customer retention easy breezy. This vision can become a reality if your business makes a point of exceeding
Written by Gnani MarketingFebruary 7, 2022 Businesses only care about their bottom line; everything else is an add-on; that’s the hard truth. But the pandemic has forced them to think beyond that, albeit it’s for their survival. The impact that the pandemic has had on businesses is unimaginable. It has forced them to think about bettering
Written by Gnani MarketingJanuary 25, 2022 Revolutionizing CX with Conversational Customer Engagement: Boosting Retention and Reducing Churn Businesses need to figure out how to improve customer satisfaction so that no segment of consumers feels slighted. 54% of consumers think that companies have to provide a better customer experience (CX), while over 80% of them want this
Written by Gnani MarketingJanuary 10, 2022 After proving extremely instrumental in scientific study, conversational AI is fast infiltrating the e-commerce sector as an indispensable tool. Businesses leverage Conversational AI in ecommerce to obtain deeper analytical insights, develop more precise suggestions for customers, cut operating expenditures, and stay one step ahead in the competition. As technology evolves,
Written by Gnani MarketingNovember 26, 2021 The global market of Artificial Intelligence (AI) has provided around 341.8 billion USD revenue in 2021 and this growth is expected to reach over half a trillion USD by 2024. This growth is due to the fact that many companies around the world are adopting AI, especially conversational AI to
Written by Gnani MarketingNovember 10, 2021 No matter which business niche one is involved in, the major focus is always on customer engagement and customer retention strategies. All of the marketing campaigns, business strategies, and even customer relations are geared towards this goal. With the ever-changing marketplace and customer interests, ijt is essential that we stay
Written by Gnani MarketingOctober 22, 2021 Acquiring new customers is certainly alluring. However, to maximize revenue, you must make your existing customers keep coming back. Many businesses forget to focus on the fact that the real business value lies in customer retention, not just customer acquisition. In fact, nearly 44% of organizations give importance to customer
Written by Gnani MarketingOctober 19, 2021 According to a Deloitte article, “conversational AIs currently represent the top use of AI in enterprises, and their adoption rates are expected to almost double over the next two to five years.” This is because AI-powered virtual assistants can not only answer FAQ queries but also handle complex requests with
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