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Written by Gnani MarketingJuly 7, 2022 Using Conversational AI and Chatbots to Transform the Neobanking Experience Neobanking, a.k.a. challenger banks emerged from the mounting demand for easy and round-the-clock access to efficient banking processes. With no physical offices & branches, the level of precision, efficiency, and ability to handle load is a deal-breaker. These make Conversational
Written by Gnani MarketingMay 23, 2022 Our world is obsessed with APIs, and rightly so. APIs are everywhere. API, or Application Programming Interface, allows two applications to communicate with each other and execute pre-defined processes. Whether you’re on Instagram, using Evernote or any other application available today, APIs are sending and receiving data via servers to
Written by Gnani MarketingMay 19, 2022 Only the best customer support can survive in an era of changing customer preferences, omnichannel support systems, and fierce competition. That said, it’s neither easy nor straightforward. One slip in handling a customer can cause a trickle-down impact on business. One unhappy customer can reach many others and pull revenues
Written by Gnani MarketingMay 13, 2022 The business of fighting for buyer attention and sales is probably the most telling on Marketing and Salespeople. They are at the forefront of delivering the level of customized experience that customers expect from Brands. But how? This question was what led to CRM. A CRM can analyze market data
Written by Gnani MarketingApril 11, 2022 Offering a high-quality customer experience can lower the cost of serving customers by up to 33%. 77% of consumers say inefficient customer experiences detract from their quality of life. With the surge of online shopping and digital experiences, consumers are looking for instant answers, and those present at the right
Written by Gnani MarketingMarch 31, 2022 Rise in Voice commerce & The Role of Conversational AI in it “Hey Alexa, buy more detergent powder” That’s mostly it and you’re done shopping! Over the past few years, e-commerce has evolved to be one of the primary modes of shopping. And now, consumers don’t even have to sit
Written by Gnani MarketingMarch 7, 2022 The need for an intelligent automation strategy as well as its adoption rate varies between enterprises and even inside teams within each enterprise based on their individual priorities. On a very high level, knowing where process pain points allow the focus on peripheral processes and understanding where deliberate change can
Written by Gnani MarketingMarch 4, 2022 Imagine most of your customers turn into brand evangelists; they like your brand so much that they provide free word-of-mouth marketing and share their positive experiences, bringing you new business and making customer retention easy breezy. This vision can become a reality if your business makes a point of exceeding
Written by Gnani MarketingFebruary 23, 2022 Conversational AI in real estate may sound futuristic, but the fact is that it’s already here. The CRE Innovation Report 2020 found that almost 49% of commercial real estate executives (CRE) believe that Artificial Intelligence has a great potential for significant cost savings and operational efficiencies, while 43% suppose that
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