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Written by Gnani MarketingApril 8, 2022 Customers want a seamless and engaging experience on every channel be it email, website, social media, telephone, etc. Each channel also offers a wealth of data that can be used to design personalized experiences. Getting a suite of omnichannel analytics to optimize the customer journey improves efficiency and business outcomes.
Written by Gnani MarketingMarch 23, 2022 Call centers are the voice of customer service for businesses around the globe. There have been incredible improvements in the technology that these centers use. In this article, we are going to look at critical call center metrics to measure your customer service. Let us look at some highly important
Written by Gnani MarketingMarch 10, 2022 Benefits of Omnichannel Analytics In Providing Personalized Customer Service Customer experience is the heart and soul of every business. No matter how good your product is, if there is no culture of data-driven customer service, you are setting up your business for failure. One of the first provisions you should
Written by Gnani MarketingAugust 19, 2021 Contact center support is the keystone of a great customer experience. It is the one factor that 96% of customers swear influences purchase decisions. To run a successful contact center, it is vital to monitor the calls for quality assurance purposes. Streamlining call center QC processes with AI-powered tools and
Written by Gnani MarketingAugust 10, 2021 Technology has significantly boosted customer services and lowered brand-to-consumer response times. Technology has propelled customer service by speeding up communications, driving convenience, maintaining self-serve options, and enabling targeted marketing campaigns. Customers have become more technologically aware, and thus, they favor digital channels that reduce the need for live agents. Devising
Written by Gnani MarketingJune 26, 2021 When most marketing efforts are virtually identical, the best way to grow a business is to improve the customer experience. Today, there are more channels than ever for customers to use, besides multiple devices; and that’s not even considering the offline channels of marketing and customer service that are still
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