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Written by Gnani MarketingDecember 13, 2021 The end goal of every marketing strategy is to convert the audience/visitor into a paying customer, though the time necessary to achieve that may vary according to the nature of the channel. Various AI technologies have been added to the marketing and sales conversion funnel at all stages to increase
Written by Gnani MarketingNovember 26, 2021 The global market of Artificial Intelligence (AI) has provided around 341.8 billion USD revenue in 2021 and this growth is expected to reach over half a trillion USD by 2024. This growth is due to the fact that many companies around the world are adopting AI, especially conversational AI to
Written by Gnani MarketingNovember 23, 2021 Integrating AI into your business customer representative services makes it efficient, making it more ubiquitous each day, especially evident throughout the past decade. As it continues to help companies and businesses improve their quality of services virtually in every aspect, the one thing that still strikes as mundane is appointment
Written by Gnani MarketingNovember 15, 2021 What Are Lead Generation Bots A lead generation chatbot is an AI NLP or a rule-based bot, best designed to identify potential customers for your business, ignite their interest in the products and services your business offers, and harbour a relationship with the prospective customer or lead.
Written by Gnani MarketingOctober 29, 2021 Improving the responsiveness of customer support and providing frictionless & convenient digital services have been two long-standing challenges for the retail banking segment. Since the banking and financial services industry (BFSI) relies heavily on trust and consumer goodwill, innovations like conversational AI and voicebots in banking find rapid adoption. Most
Written by Gnani MarketingOctober 27, 2021 Halloween, Black Friday, Thanksgiving, and Christmas are just around the corner. In this article, we will explain in various ways how you can boost your sales this holiday season. It is essential to ensure you do not lose any sales and revenue opportunities especially considering the negative aftereffects the COVID-19
Written by Gnani MarketingOctober 25, 2021 Chatbots Vs Conversational AI: Which Is Better For Your Business? Chatbots and conversational AI are often lumped together, but there are other differences besides the obvious one of medium- chatbots display written text, while conversational AI mimics human communication. Depending upon the needs of an organization, one or both types
Written by Gnani MarketingOctober 22, 2021 Acquiring new customers is certainly alluring. However, to maximize revenue, you must make your existing customers keep coming back. Many businesses forget to focus on the fact that the real business value lies in customer retention, not just customer acquisition. In fact, nearly 44% of organizations give importance to customer
Written by Gnani MarketingOctober 19, 2021 According to a Deloitte article, “conversational AIs currently represent the top use of AI in enterprises, and their adoption rates are expected to almost double over the next two to five years.” This is because AI-powered virtual assistants can not only answer FAQ queries but also handle complex requests with
Written by Gnani MarketingOctober 13, 2021 Diversity, inclusivity, and competency are imperative in any business, especially when reaching out to the global marketplace. With access to the world wide web, companies now have the capabilities to expand boundlessly like never before. As the reliability in technology and ease of access surges, it is essential to eliminate
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