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Written by Gnani MarketingJuly 19, 2021 The insurance sector is today at crossroads between digital transformation and customer retention. There is an urgent need to address customer needs, develop new customer acquisition/retention models, and most importantly ensure a great CX. Managing business operations manually and following traditional methods may be overwhelming for the companies to meet
Written by Gnani MarketingJune 26, 2021 When most marketing efforts are virtually identical, the best way to grow a business is to improve the customer experience. Today, there are more channels than ever for customers to use, besides multiple devices; and that’s not even considering the offline channels of marketing and customer service that are still
Written by Gnani MarketingApril 5, 2021 Over the years, the demand for hosting cloud-based products on cloud marketplaces has increased dramatically. Many CXOs have turned to cloud marketplaces to buy and implement advanced technology solutions. According to Jay McBain, Forrester’s principal analyst of channel, partnerships, and ecosystems, 73% of B2B buyers report that buying through eCommerce,
Written by Gnani MarketingFebruary 17, 2021 Securing Customer Data with Voice Biometrics: Keeping the Bad Guys at Bay A year ago, organizations across the globe were reluctant and sulked about the idea of work from home; but now the COVID-19 pandemic has made everyone adapt to a work from home lifestyle. Along the same vein, every
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