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Written by Gnani MarketingOctober 29, 2021 Improving the responsiveness of customer support and providing frictionless & convenient digital services have been two long-standing challenges for the retail banking segment. Since the banking and financial services industry (BFSI) relies heavily on trust and consumer goodwill, innovations like conversational AI and voicebots in banking find rapid adoption. Most
Written by Gnani MarketingOctober 27, 2021 Halloween, Black Friday, Thanksgiving, and Christmas are just around the corner. In this article, we will explain in various ways how you can boost your sales this holiday season. It is essential to ensure you do not lose any sales and revenue opportunities especially considering the negative aftereffects the COVID-19
Written by Gnani MarketingOctober 25, 2021 Chatbots Vs Conversational AI: Which Is Better For Your Business? Chatbots and conversational AI are often lumped together, but there are other differences besides the obvious one of medium- chatbots display written text, while conversational AI mimics human communication. Depending upon the needs of an organization, one or both types
Written by Gnani MarketingOctober 22, 2021 Acquiring new customers is certainly alluring. However, to maximize revenue, you must make your existing customers keep coming back. Many businesses forget to focus on the fact that the real business value lies in customer retention, not just customer acquisition. In fact, nearly 44% of organizations give importance to customer
Written by Gnani MarketingOctober 19, 2021 According to a Deloitte article, “conversational AIs currently represent the top use of AI in enterprises, and their adoption rates are expected to almost double over the next two to five years.” This is because AI-powered virtual assistants can not only answer FAQ queries but also handle complex requests with
Written by Gnani MarketingOctober 13, 2021 Diversity, inclusivity, and competency are imperative in any business, especially when reaching out to the global marketplace. With access to the world wide web, companies now have the capabilities to expand boundlessly like never before. As the reliability in technology and ease of access surges, it is essential to eliminate
Written by Gnani MarketingOctober 8, 2021 The modern consumer is highly empowered and expects businesses to provide a great customer experience. They are used to the instant gratification of the internet, with 52% of customers expecting personalized engagement. Considering all the digital channels available, a business has many ways to engage customers, and most brands are
Written by Gnani MarketingOctober 5, 2021 In 2021, the global retail e-commerce market is expected to register sales hovering around USD 5 trillion, corresponding to a growth of 27.6%. And these impressive numbers are despite the dip in sales experienced by retail considering the COVID-19 pandemic! Even though the sector appears to be brewing up a
Written by Gnani MarketingSeptember 29, 2021 AI and Machine Learning technologies have already become an integral part of modern-day businesses. Apart from transforming business and operational models, AI technologies are also being utilized to enhance employee productivity and optimize outcomes. A Snaplogic survey conducted among 4,000 UK and US workers recently revealed that 81% of employees
Written by Gnani MarketingSeptember 24, 2021 The BFSI has been at the forefront of tech adoption. Now we can transfer money, see our account details, book a policy, etc., with just a tap of a button. BFSI sector is not only investing a lot in the transaction process but also investing millions of dollars to improve
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