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Written by Gnani MarketingMay 23, 2022 Our world is obsessed with APIs, and rightly so. APIs are everywhere. API, or Application Programming Interface, allows two applications to communicate with each other and execute pre-defined processes. Whether you’re on Instagram, using Evernote or any other application available today, APIs are sending and receiving data via servers to
Written by Gnani MarketingMay 21, 2022 How does an automated ticketing system affect your customer satisfaction scores? The primary goal of modern business management is customer satisfaction. After all, happy customers bring long-term business, increased credibility, and an advantage against the competition. Adopting an automated ticketing system can be the best decision to achieve this goal.
Written by Gnani MarketingMay 19, 2022 Only the best customer support can survive in an era of changing customer preferences, omnichannel support systems, and fierce competition. That said, it’s neither easy nor straightforward. One slip in handling a customer can cause a trickle-down impact on business. One unhappy customer can reach many others and pull revenues
Written by Gnani MarketingMay 17, 2022 The best part about customer surveys is getting feedback from the horse’s mouth. Before online surveys were a thing, you had to distribute paper questionnaires, wait for the respondents to complete them, collect the paper, and sit in the office sorting out the answers. Analyzing the survey takes up the
Written by Gnani MarketingMay 13, 2022 The business of fighting for buyer attention and sales is probably the most telling on Marketing and Salespeople. They are at the forefront of delivering the level of customized experience that customers expect from Brands. But how? This question was what led to CRM. A CRM can analyze market data
Written by Gnani MarketingMay 11, 2022 Customer Service Statistics to Watch in the E-Commerce Industry The biggest leverage you can have against your competitor e-commerce company is to go big time on customer support. That is one aspect of running an online or mobile sales and marketing business that most e-commerce companies get wrong. No wonder
Written by Gnani MarketingMay 3, 2022 If customers find you and make a purchase quickly, they’re likely to come back for more. The buying process begins way before an actual purchase is made. It typically starts with a need and then a lookout for the perfect match. Sometimes, customers don’t even realize what they need or
Written by Gnani MarketingApril 29, 2022 Staying connected is a non-negotiable need of people today, and the Telecom industry is at the forefront of delivering it. This industry is going through a massive change as new technologies such as 5G, IoT, and cloud computing emerge. In a market where customers are particularly demanding, telecom companies must
Written by Gnani MarketingApril 26, 2022 Having a great product or service is no longer enough for the customer. The global pandemic has led to a seismic change in people’s expectations of brands and purchase behavior. The proof is in the pudding: “91% of consumers are more likely to shop with brands who recognize, remember, and
Written by Gnani MarketingApril 22, 2022 As the pandemic fades into public memory, the impact it leaves in terms of the adoption of digital banking is lasting. By 2026, half the global population will be using digital banking. The newer generations of customers are very comfortable with AI and apps. With many new models introduced by
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