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Written by Gnani MarketingMay 11, 2022 Customer Service Statistics to Watch in the E-Commerce Industry The biggest leverage you can have against your competitor e-commerce company is to go big time on customer support. That is one aspect of running an online or mobile sales and marketing business that most e-commerce companies get wrong. No wonder
Written by Gnani MarketingMay 3, 2022 If customers find you and make a purchase quickly, they’re likely to come back for more. The buying process begins way before an actual purchase is made. It typically starts with a need and then a lookout for the perfect match. Sometimes, customers don’t even realize what they need or
Written by Gnani MarketingApril 29, 2022 Staying connected is a non-negotiable need of people today, and the Telecom industry is at the forefront of delivering it. This industry is going through a massive change as new technologies such as 5G, IoT, and cloud computing emerge. In a market where customers are particularly demanding, telecom companies must
Written by Gnani MarketingApril 26, 2022 Having a great product or service is no longer enough for the customer. The global pandemic has led to a seismic change in people’s expectations of brands and purchase behavior. The proof is in the pudding: “91% of consumers are more likely to shop with brands who recognize, remember, and
Written by Gnani MarketingApril 22, 2022 As the pandemic fades into public memory, the impact it leaves in terms of the adoption of digital banking is lasting. By 2026, half the global population will be using digital banking. The newer generations of customers are very comfortable with AI and apps. With many new models introduced by
Written by Gnani MarketingApril 20, 2022 Banks are under more pressure than ever due to increasing competition, higher customer expectations, and new challenges posed by the changing economic order. They have to remake themselves to stay relevant and competitive. Therefore, banks look for ways to manage costs optimally. Digital transformation has brought new avenues to reduce
Written by Gnani MarketingApril 18, 2022 Methods of Self-Learning in AI – Which One Works Best for Analytics? Perhaps what gives artificial intelligence that characteristic of ‘intelligence’ is its ability to learn using deep data and to be taught through large datasets. AI applications can either self-learn or are fed large datasets using self-supervised learning models.
Written by Gnani MarketingApril 14, 2022 No matter what cutting-edge technology you use and how big a problem you solve through it, it doesn’t cut it to anything unless you’re accessible to your customers. Disqualifying it as an inferior experience, customers don’t think twice before discarding a brand if they can’t access it easily. According to
Written by Gnani MarketingApril 11, 2022 Offering a high-quality customer experience can lower the cost of serving customers by up to 33%. 77% of consumers say inefficient customer experiences detract from their quality of life. With the surge of online shopping and digital experiences, consumers are looking for instant answers, and those present at the right
Written by Gnani MarketingApril 8, 2022 Customers want a seamless and engaging experience on every channel be it email, website, social media, telephone, etc. Each channel also offers a wealth of data that can be used to design personalized experiences. Getting a suite of omnichannel analytics to optimize the customer journey improves efficiency and business outcomes.
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