What Are Lead Generation Bots

A lead generation chatbot is an AI NLP or a rule-based bot, best designed to identify potential customers for your business, ignite their interest in the products and services your business offers, and harbour a relationship with the prospective customer or lead.

In this case, a conversational and chat-based live approach is used to market the product or website, collect customer information and offer business or service information.

How To Enhance Lead Generation With Conversational Lead Generation Bots

“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower.

What Eric Bower quoted is true to all types of business – marketing and sales alike. Lead generation is just not about engaging with customers and marketing your product through email or website; it is about understanding the customers’ needs and marketing the right feature of the product that meets customers’ needs.

In this digital era, the art of lead generation can’t be perfected without incorporating AI in the lead generation strategy. The live digital platform helps businesses gather tons of data like how customers interact with a website/product, their interactions, often via email and chat, with a brand’s social media, the best purchase patterns, etc. This collected data has to be processed in a meaningful way to come up with a fail-proof marketing, sales and lead generation strategy. Thankfully, there are AI models to help businesses achieve lead generation goals. In this post, let’s see how to best use conversational AI in lead generation and get to boost your business exponentially.

First Impression Matters

Approaching a sales prospect blindly and pitching random products won’t create the best first impression. A well-synchronised and properly planned lead nurturing and marketing strategy will best improve the conversion rate. Multi-faceted conversational AI bots engage with the leads, provide them with the appropriate information, and direct the customers via email or website based on their requirements.

For instance, after the conversational AI pitched a product that the visitors are interested in, he/she might ask for a quote, a piece of additional information such as email, payment details, schedule a call some other time for further discussion, etc. The conversational AI will direct the visitors to the service in need and improve the chances of converting the lead.

In short, a well-planned and nicely carried out first marketing or sales interaction with the visitors will improve the brand impression.

Targeted Marketing

Targeted marketing and personalised product recommendation are what present-day customers expect from the brands. AI-powered omnichannel analytics tool provides a deeper insight into customer interactions and their buying patterns. Conversational AI agents can use this information and get personalised recommendations that may interest the customers.

According to research by Hubspot, 33% of the potential customers expressed their dislike of situations when they had to repeat their statements time and again. Instead of a random guessing game, this way of targeted marketing will result in the best outcome. Not only will the visitors find what they are looking for but, by leading them to additional pages that may interest them, the analytics helps filter the visitors and potential customers for a clearer lead generating process.

Lead Nurturing

Nurturing leads periodically is crucial in any marketing or sales business. Maintaining a consistent ramp with the customers helps improve the chances of conversions.

In a typical call centre scenario, an agent calls a prospect live, marks the status live, and moves on to the next lead. Next time, a different agent will chat with or email the prospect. There are chances that there will be differences in communication and a lack of insight.

On the other hand, conversational AI can deliver a consistent and steady experience to the customers. The persistent calling feature in lead generation bots removes the burden of remembering and assigning the call. The lead qualification chatbot engages with the prospect automatically based on the preset set by us. A leading insurance company increased its customer base by 15% using persistent calling live lead qualification bots.

Faster Approach to Solutions With Bot lead Generation 

By avoiding the process of form submissions and the time that the sales or customer representatives get back to the query directly impacts the client’s perspective towards your business. How responsive and how quickly their issue is resolved often makes or breaks the deal with potential or at-risk clients and visitors.

According to a Hubspot report, consumers use 13 different channels to communicate with a brand. The preferred channel differs for each purpose; that’s why automating all communication is best. Deploying a conversational AI bot on IVR, chat, and augmenting conversational AI with live agents will help you engage with your customers effectively 24/7. Also, these lead generation bots can handle a large volume of leads at a lower cost than human representatives. This can help businesses save money and allocate their resources more effectively. 

Bots can handle multiple conversations at once, which means they can reach a more significant number of potential customers in a shorter amount of time. This can be especially useful for managing businesses with a large volume of leads. As these AIs are capable of interacting live or in real-time while replicating an actual human conversation, it is pretty effective and is of help when engaging users even while you are away. Especially in cases of voicebots, the interactions are personable and relatively more human-like. With this approach, it is highly unlikely that your potential leads are left astray or missed out. Implementing AIs help not only engage and retain clients but also showcases a clearer image of potential buyers and leads to targets in future endeavours.

Multilingual Approach to Cross the Language Barrier With Lead Generation Bots

According to research, 74% of potential customers are more likely to invest in products if the services are offered to them in their native languages. When it comes to approaching your target client base, localised customer support is an integral part. The improved service with native language, local cultures allows a more interactive and interesting appeal to your users. Languages build trust, and the client-customer bond grows stronger. With conversational AIs and voicebots, it is more likely to cater to this necessity effortlessly.

Using multilingual lead generation bots in call centres can seamlessly manage customers speaking different languages. Customers are more likely to engage with a bot that speaks their language and understands their needs. This can lead to a more positive customer experience and increase the chances of converting a lead into a sale.Since the customers are able to understand the products better in their preferred language, this ultimately results in better lead generation, customer engagement, conversion, and sales rate, which ultimately benefits your business.

Considering all of these factors, it is pretty easy to say that conversational AIs and bots are definitely the future of all live business-to-customer approaches. As the necessity of implementing such elements in your website is increasing each day, it is high time, you as a business to be a part of the digitalized future and start driving sales & improving lead generation with conversational AI.

Generate & Qualify Leads Using Lead Qualification Bots

Frequently Asked Questions

What is a lead generation bot?

A lead generation chatbot is a bot (AI NLP bot or rule-based bot) that is designed to identify potential customers, spark their interest in products or services offered by the business, and/or cultivate a relationship with the prospect via live chat.

Do chatbots work for conversational lead generation?

Lead generation chatbots can be the best tool to leverage AI capabilities and increase the conversational experience of website visitors, therefore, converting your traffic into qualified leads.

How do chatbots qualify leads?

A chatbot answers repetitive questions from prospects to get them qualified as leads. AI chatbots eliminate the need for conventional methods of targeting customers with email, questions, forms and flow chart questions.

How can businesses improve the performance  with lead generation bots? 

Businesses can improve the performance of their chatbot for lead generation:

• Make sure the chatbot is well-designed and easy to use
• Provide clear and concise information about the products or services being offered
• Use targeted and relevant messaging to engage with potential customers
• Regularly test and optimize the chatbot’s performance